Diamonds are rare.  Flawless diamonds are exceptionally rare.  Flawless diamonds that are perfectly colorless are phenomenally rare.  How rare does that make diamonds that are perfect in color, clarity and also in cut?

D color (perfectly colorless) IF (internally flawless) diamonds wholesale links of london jewelry are estimated to represent a miniscule .001% of world diamond production.   Because diamond prices are based upon rarity, the price premium for perfect color and clarity is substantial.

This market reality makes buyers for D IF diamonds extremely rare as well!  It is particularly true when you consider that diamonds just a few grades lower in color and/or clarity can be equally beautiful and available for a significantly lower price. There is clearly an emotional component at play where D IF diamonds are  concerned.  These elite gems are purchased by people who want the very, very best - despite the premium cost.

So, does it make sense to buy a perfect diamond without the perfect cut?    Why would customers for D IF diamonds not insist on the very best wholesale pandora jewelry cutting, especially since cut quality is the key to light performance, sparkle, brilliance and fire?

Let’s look at what happens when we add the all-important cut grade aspect to this discussion.  Because D IF quality rough diamonds come out of the ground so exceedingly infrequently, and because the value of this rough is so extremely high, cutters are inclined to try to extract every last percentage point from the rough.  In order to do so, quality compromises wholesale tiffany jewelry are frequently made in planning and cutting the diamond for maximum yield, especially if the final weight can achieve a “magic mark” in weight such as 0.50ct, 0.75ct, 1.00ct, 1.50ct,  or 2.00ct - points along the size continuum where per carat prices jump, resulting in sharply increasing total value.  This explains why very few D IF diamonds are in fact certified Ideals!

For those that want it all, a D IF A CUT ABOVE® Hearts and Arrows Super Ideal is truly the ultimate gem of gems.  One in a Million?  Factoring in ultimate cut quality, it is believed that such wholesale jewelry diamonds are actually rarer than that!

At one carat, a super gem like this 1.063ct D IF A CUT ABOVE® might in fact represent something on the order of a ten million to one in terms of rarity.

And rarity increases exponentially with size.  At two carats, this 2.106ct D IF A CUT ABOVE® represents something on the order of a hundred million to one!

If true perfection is your goal, go all the way with the diamond “holy trinity”- Perfect Color, Perfect Clarity, and Perfect Cut - D IF  A CUT ABOVE® Hearts and Arrows Super Ideal Diamonds.

Enter proposal stories through May 25at chance at vacation and jewelry Grand Prize

NEW YORK, April 5, 2011 /PRNewswire-USNewswire/ -- Jewelry Information Center (JIC), the consumer education arm of Jewelers of America, launched its second annual Ultimate Proposal Contest Monday, April 4, at . The nationwide online contest asks couples to submit their proposal stories at JIC's website,  for a chance to win travel and jewelry prizes.

(To enter the Ultimate Proposal Contest, couples go to and enter their special proposal stories and information about the rings that signify their romantic bond. Submissions are accepted through May 23, 2011. From May 31-June 20, 2011, America will be able to vote for their favorite of wholesale jewelry the Top 10 Finalists and determine JIC's Ultimate Proposal Story.

The couple who submits the winning story will receive platinum and diamond rings by MaeVona, courtesy of Platinum Guild International, and a seven-night cruise for two to the Caribbean on Norwegian Cruise Line, courtesy of CMC-Meridian. The Top 10 Finalists will each receive a freshwater cultured pearl necklace from Imperial.

"Engagement rings and proposals embody hope, promise, love and commitment," says Amanda Gizzi, spokesperson for Jewelry Information Center.  "Last year's Contest resulted in more than 1,200 story submissions that ranged from humorous to sentimental wholesale tiffany jewelry to adventurous. We are looking forward to receiving even more special stories at JIC's website this year."

There are more than 170 jewelry retailers ¨C all Jewelers of America-member companies ¨C participating in JIC's Ultimate Proposal Contest; they represent more than 1,000 specialty-jewelry storefronts. Each Participating Retailer encourages their customers to enter their proposal stories at 

In addition to Jewelry wholesale links of london jewelry Information Center and Jewelers of America, sponsors of JIC's Ultimate Proposal Contest include Jewelers Mutual Insurance Company; Onewed.com; and Platinum Guild International, USA. Visit  to enter your wholesale pandora jewelry proposal story today!

About Jewelry Information Center

Jewelers of America's consumer education arm, Jewelry Information Center (JIC), has provided public relations and marketing services on behalf of the fine jewelry and watch industry since 1946. JIC's website,, is the online resource for fine jewelry information, including trends and shopping and bridal jewelry tips.

Kim Kardashian has finally received her engagement ring and it's seriously big!

The 30-year-old model and reality TV star's diamond ring is worth more than her Beverly Hills mega mansion. The Lorraine Schwartz ring, a 16.5 emerald cut center stone, bordered by wholesale tiffany jewellery a pair of 2-carat trapezoids,  is reportedly worth a whopping $2 million dollars. Yup, that's a total of 20.5 carats, in case you're insecure about your math skills. wholesale pandora jewellery

"It's the most beautiful thing I have ever seen," gushed Kardashian in a recent wholesale tiffany jewellery interview. "It's perfect!"

Kardashian and New Jersey Nets forward Kris Humphries' engagement wholesale links wholesale jewellery of london jewellery is hardly a surprise. The celebrity couple was seen shopping for rings earlier this month. It was then that rumors began as to who was actually buying the engagement ring. Sources close to the couple say  there is no way Humphries could afford the ring without some serious help. Humphries makes about $3.2 million dollars a season. This means he spent over half of his yearly salary, if he indeed purchased the ring. Highly unlikely.

So who really bought Kim Kardashian's ring?

There are pretty much three realistic wholesale jewellery options.

1) Kardashian bought the ring herself. No guy's salary is going to determine the size and price of Miss Kardashian's ring. There is no reason why the fame hungry celebrity wouldn't make a purchase she believed would ultimately increase her income and social status. She probably figures she can earn back the ring's value with just a few television interviews and cover stories. We wouldn't be surprised if tomorrow Kardashian launched a jewelry line or perfume inspired by her engagement. 

2) The ring is on loan from jeweler Lorraine Schwartz.  What better way for Schwartz to get her name out there? A little added attention and name-dropping never hurt anyone. It's working already! Lorraine's name is being highly searched on Google and trending wholesale pandora jewellery non-stop on Twitter. Other celebrities have already approached the designer to make similar rings. Very clever Ms. Schwartz....

3) Kim Kardashian's ring is...wait for it...FAKE! Even more than diamond jewelry, Kardahsian loves attention. Don't roll your eyes...as if Hollywood celebrities aren't infamous for pathetic attempts to increase popularity or time in the limelight. It is likely that the ring is Zirconium, wholesale links of london jewellery an element which looks so much like diamonds it's scary. Zirconium is of course still extremely expensive. So even if thering  isn't real diamonds, it stay may be worth more than her house! 

I am honored to have just been nominated in the Best Designer Jewelry category of the 2010 Best of the BayList contest.  The problem is that the winner is decided by public vote and the contest ends in 4 days ¨C wholesale links of london jewellery most of the nominees have been gathering votes wholesale tiffany jewellery for months.  I have a lot of catching up to do! 

Would you consider voting for me?  I would be eternally grateful!
 
It¡¯s easy¡­just click on the link below and then verify wholesale jewellery your vote in the e-mail wholesale pandora jewellery that follows.  You can even enter the contest for a $500 i-phone gift card if you like.  Only one vote is allowed per e-mail address.
 
Click here to vote for Heart¡¯s Desire Jewelry

Thanks!